That works out to about $10 per serving, which isn't too expensive - but after WW's cut, is there enough left over for profit? Hoping for a second helping The meal cost is reportedly the same as Blue Apron's existing two-person plan in which subscribers receive three recipes delivered weekly for $60. It seemingly makes the two businesses a good fit, and Blue Apron can use a little bit of the Oprah magic that the WW spokesperson and investor brings to the table.Īlthough the financial details weren't disclosed, Dickerson told The Wall Street Journal that Blue Apron will pay WW a small fee for every subscription it receives from a member. Its customers are looking for specific meal components and having them available without needing to worry about whether the food will ruin their diet. That's why Blue Apron hopes a partnership with WW holds potential.
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